Cristiano Ronaldo Invests $40 Million In Free To Play Football Game UFL

Cristiano Ronaldo is not only the face of UFL, a free-to-play football video game that focuses on a skill-first approach, he is also joining the development team as an investor, putting down $40 million for the game.

Ronaldo UFL
Cristiano Ronaldo invests in UFL. | © StrikerzInc./Ronaldo

Strikerz Inc., the innovative videogame collective and gaming brand behind the upcoming release of UFL (Ultimate Football League), has delivered a striking message.

They have revealed that football legend Cristiano Ronaldo will not only join their investment team but also contribute a staggering $40 million.


Ronaldo Backs UFL: A New Competitor For EA Sports On The Horizon

The anticipation for the upcoming football game is growing, especially with the developers unveiling more gameplay features. The game looks promising, and while it might not have the polished appearance of EA Sports' FC 24, it's noteworthy that this game will be free to play.

The involvement of Cristiano Ronaldo, not just as the game's face but also as an investor, is a significant development. This move demonstrates the developers' commitment to positioning themselves as serious competitors to EA in the future.

Eugene Nashilov, CEO of Strikerz Inc., expressed his enthusiasm about Ronaldo's involvement:

“Having Cristiano Ronaldo join us as a partner and investor is a significant step forward and an endorsement of our vision to create the leading game for football fans in the world. UFL is committed to innovation, technology and entertainment and we see significant potential to do things differently in the gaming industry. This is an ambition shared by Cristiano and we are excited to be working together, while continuing to engage with future investors, to create a game that fills a gap in the football gaming market by unifying a rich gaming experience with continuous progress and a fair approach.”

The Portuguese superstar himself shared his excitement about the partnership:

I’m thrilled to be a part of this project as UFL can become the new breed in football gaming.

This project, growing increasingly ambitious, aims to redefine football gaming. While the official release date is still pending, a closed testing phase commenced this autumn. The game will be available on PlayStation5 and Xbox Series X and S consoles . Players can find UFL and add it to their Wishlist on the PlayStation Store and the Microsoft Store.

Lukas Scherbaum

The head of the EA Sports FC 24 category has played every FIFA since FIFA 04. In FC 24 you can find him mainly in Ultimate Team, but he is also a big fan of Career Mode, Clubs and VOLTA. Before joining EarlyGame, he worked for the German sports website Sport1 and as a gaming journalist for Kicker eSport....